BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA BAURAN PROMOSI BAGI PENGEMBANGAN USAHA FURNITURE SUN MEUBEL DI JALAN.SUDIMORO RT.06/RW.07 KOTA MALANG

  • Helmy Adi Saksana Politeknik Negeri Malang
Keywords: Community Service, promotional mix, entrepreneurs

Abstract

The purpose of Community Service is to: a.Increase knowledge and ability of the Entrepreneur in the field of operations, especially the field of practical promotional mix. b.increase application of education and training results in the framework of science and technology development. c. Creating opportunities for employment opportunities in the governance of community economic activities in the form of increased incomes of the community, while the benefits of this activity is so that entrepreneurs can: a. price decent.b.Enhance of the main source of income of entrepreneurs. c. Services easily known to customers or potential customers. d. Creating wider employment opportunities. Enterprises can be developed.The method of implementation offered is face to face by:a. The lecture, which covers the theory of the importance of the marketing mix. b.Discustion, which is associated with the importance of apple marketing mix. c.Training makes the marketing mix easy and practical. d.Problems / cases, based on the experience of entrepreneurs so far.

References

Bashu Swastha dan Irawan : Menejemen Pemasaran Modern, Liberty Yogyakarta, 1990.

E Catur Rismiati : Pemasaran barang dan Jasa, Penerbit Kanisius, Yogyakarta, 2001 E Jerome McCartthy : Intisari Pemasaran, Binarupa Aksara, Jakarta, 1995.

Kotler P Amstrong : Dasar-dasar Pema saran, Intermedia, Jakarta, 1995.

Singgih Wibowo : Pedoman Mengelola Perusahaan Kecil, Penebar Swada ya,Jakarta, 1993.

Yanto Sidik Pratiknyo : Pengantar Kewirausahaan dan Manajemen Bisnis, Prinhallindo, Jakarta,2002.

Published
2016-12-31
Issue
Vol 4 No 1 (2017): Jurnal Pengabdian Kepada Masyarakat 2017
Section
Articles

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