STRATEGI MENJUAL BERBASIS MARKETPLACE PADA PRODUK UNGGULAN KAMPOENG KAJOETANGAN HERITAGE

  • Bunyamin STIE Malangkucecwara Malang
  • Nunung Nurastuti U. STIE Malangkucecwara
  • St Munfaqiroh STIE Malangkucecwara Malang
  • Sugeng H STIE Malangkucecwara Malang
  • Kadarusman STIE Malangkucecwara Malang
  • Fera Tj STIE Malangkucecwara Malang
  • Setyawan STIE Malangkucecwara Malang
  • Imama Z STIE Malangkucecwara Malang
  • Ali L STIE Malangkucecwara Malang
  • Triana M STIE Malangkucecwara Malang
DOI: https://doi.org/10.33795/jabdimas.v8i2.168
Keywords: strategy – Selling – Marketplace

Abstract

To minimize the spread of covid 19, the mobile marketplace is one alternative to get around the prohibition on meeting directly between sellers and buyers to reduce the spread of covid-19 but still encourage economic movement, especially sales of production. The method in this service is carried out by discussing and demonstrating the use of the mobile marketplace. The result is that the flagship product business group Kampoeng Kajoetangan Heritage is starting to be able to use a good mobile marketplace to sell the products they produce By using the marketplace technique, it is expected to increase profits on sales because the market reach will be wider.

References

Setiawan, E., & Irawan, O. (2019). Analisis Pengembangan Bisnis Syariah Dengan Business Model Canvas Pada Toko Online Suara Muhammadiyah. Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam, 3(1), 95-106

Shaw, M., Blanning, R., Strader, T., & Whinston, A. (2017). Handbook on electronic commerce: Springer Science & Business Media
Published
2021-12-31
Issue
Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Section
Articles

Copyright (c) 2021 Nunung Nurastuti U., Bunyamin, St Munfaqiroh, Sugeng H, Kadarusman, Fera Tj, Setyawan, Imama Z, Ali L, Triana M

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