BIMBINGAN DAN PENGARAHAN DIVERSIFIKASI PRODUK SEBAGAI UPAYA MENINGKATKAN OMZET USAHA KECIL

Joni Dwi Pribadi, Rena Feri Wijayanti, Siti Rohani, Kun Mustain, Sugeng Hariyanto

Abstract


Business activities always face various challenges in the competition to continue to survive. Several strategies were developed to answer the challenges faced. Entrepreneurs as a business mover both small and medium-scale businesses to large-scale businesses cannot avoid continuing to make breakthrough strategies in order to achieve the success of their businesses. The small business sector where there are still many limitations requires a lot of help and motivation to be able to take advantage of every opportunity and also the available resources. From this aspect it can be understood that the world of education can make a real contribution to fostering businesses that can still be developed according to their potential.


Keywords


small business; business strategy; entrepreneurship

Full Text:

PDF

References


Koch, V. James. 1980. Industrial Organization and Price. Second Edition. Prentice-Hall Inc. Engle Wood Cliff. New Jersey.

Sedjati, Retina Sri. 2019. Manajemen Strate gis. Yogyakarta: deepublish.

Tarida, Yuni. 2012. Strategi Diferensiasi Produk, Diversifikasi Produk, Harga Jual Dan Kaitannya Terhadap Penjualan Pada Industri Kerajinan Rotan Di Kota Palembang. JURNAL EKONOMI PEMBANGUNAN Journal of Economic & Development Volume 10, No.2 hal: 124-142

Tjiptono, Fandy. 2002. Strategi Pemasaran. Yogyakarta: Penerbit Andi

Zimmerer, Thomas W. Norman M. Scarbo rough. Doug Wilson. Kewirausahaan dan Manajemen Usaha Kecil Edisi 3 Buku 1. 2008. Jakarta: Salemba Empat

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=2ahUKEwivnY_ygfnlAhXXwjgGHXSqDgkQFjADegQIBBAC&url=http%3A%2F%2Fdigilib.unila.ac.id%2F208%2F13%2FBAB%2520II.pdf&usg=AOvVaw1v7rddC7B7b8ea3UZ25RFG


Refbacks

  • There are currently no refbacks.


ISSN : 2407-4357