BIMBINGAN DAN PENGARAHAN DIVERSIFIKASI PRODUK SEBAGAI UPAYA MENINGKATKAN OMZET USAHA KECIL

  • Joni Dwi Pribadi Politeknik Negeri Malang
  • Rena Feri Wijayanti Politeknik Negeri Malang
  • Siti Rohani Politeknik Negeri Malang
  • Kun Mustain Politeknik Negeri Malang
  • Sugeng Hariyanto Politeknik Negeri Malang
Keywords: small business, business strategy, entrepreneurship

Abstract

Business activities always face various challenges in the competition to continue to survive. Several strategies were developed to answer the challenges faced. Entrepreneurs as a business mover both small and medium-scale businesses to large-scale businesses cannot avoid continuing to make breakthrough strategies in order to achieve the success of their businesses. The small business sector where there are still many limitations requires a lot of help and motivation to be able to take advantage of every opportunity and also the available resources. From this aspect it can be understood that the world of education can make a real contribution to fostering businesses that can still be developed according to their potential.

References

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https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=2ahUKEwivnY_ygfnlAhXXwjgGHXSqDgkQFjADegQIBBAC&url=http%3A%2F%2Fdigilib.unila.ac.id%2F208%2F13%2FBAB%2520II.pdf&usg=AOvVaw1v7rddC7B7b8ea3UZ25RFG

Published
2020-07-22
Issue
Vol 6 No 2 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019
Section
Articles

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