Pembuatan Display Produk Unggulan UMK Di Desa Duwet Kecamatan Tumpang

  • Muhammad Khairuddin Politeknik Negeri Malang
  • Indrazno Siradjuddin Politeknik Negeri Malang
  • Sidik Nurcahyo Politeknik Negeri Malang
  • Lucky Nindya Palupi Politeknik Negeri Malang
  • Sungkono Sungkono Politeknik Negeri Malang
  • Herwandi Herwandi Politeknik Negeri Malang
DOI: https://doi.org/10.33795/jabdimas.v9i2.165
Keywords: Display, UMK Duwet Village

Abstract

Duwet Village have potential that cannot be underestimated. Duwet Village has a UMK that can produce several superior products, including corn rice (gerit), cassava crackers and bamboo crafts (besek). They need media that can be used for marketing media. However, the lack of promotion of the mainstay products produced by Duwet Village can affect the sustainability Therefore, we need a promotional media for superior products in Duwet village that can improve the quality of as well as support efforts to increase consumers of the mainstay products in Duwet village. Given the beauty of a promotional media but also a very effective promotional media and can bring many benefits to a business. With this problem, we propose the manufacture of displays of superior products from Duwet village. This display will be used as a special place to place corn rice, cassava crackers and bamboo crafts which are the mainstay of Duwet village. This display is very useful as a medium for promoting flagship products to all visitors who come to Duwet village which incidentally will become one of the local tourist destinations in Malang Regency.  

Author Biographies

Indrazno Siradjuddin, Politeknik Negeri Malang
   
Sidik Nurcahyo, Politeknik Negeri Malang
   
Lucky Nindya Palupi, Politeknik Negeri Malang
   
Sungkono Sungkono, Politeknik Negeri Malang
   
Herwandi Herwandi, Politeknik Negeri Malang
   

References

• Primananda, Sebastianus Bara (2015) Rancang bangun web portal etalase produk UMKM (studi kasus : Badan Inovasi dan Bisnis Ventura Institut Teknologi Sepuluh Nopember). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
• Ananda, Amin Dwi (2018) Pengembangan Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Ekonomi Kreatif Di Kota Malang. Universitas Muhammadiyah Malang.
• Liviawati, Liviawati (2018) Faktor-Faktor Yang Mempengaruhi Keberhasilan Umkm (Suatu Studi Pada Pedagang Kue Dikecamatan Rumbai Pesisir). Daya Saing: Jurnal Ilmu Manajemen, Vol.4 No.3.
• Buchari, Alma. 2009. Manajemen Pemasaran dan Pemasaran Jasa. Cetakan Kedelapan. Bandung: Alfabeta.
Published
2022-12-30
Issue
Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Section
Articles

Copyright (c) 2022 Indrazno Siradjuddin

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